However, these symbols are more than just designs - they’re part of a deep-rooted, immersive Grateful Dead universe. With symbols as recognizable as the dancing bears and the Steal Your Face lightning skull, there’s no need for the Dead to even put their name on merchandise. One reason the Dead’s branding is so strong is their visuals. These standards remain strict, no matter how big the collaborating brand may be. However, in order for products to be approved, Pinkus, David Lemieux (the band’s archivist), and Bernie Cahill (the band’s manager) determine whether the designs “ring true.” They reject designs that paint the Dead’s skeleton symbols as “dark” or “demonic” or otherwise don’t represent the celebratory, positive nature of the band.
Pinkus says Rhino has a style guide with all of the Dead’s trademarked iconography and gives licensees a fair amount of leeway when coming up with designs. “And I absolutely love it.” One of Rhino’s primary goals is to introduce the jam band to younger generations, but having a Deadhead in charge of licensing means authenticity is the most important factor when approving deals. “To work closely with the Grateful Dead, it really helps to understand the music,” Pinkus told Input. Pinkus, who attended his first of 73 Dead shows when he was 17, earned the band’s trust by offering to sing any of their songs on the spot and impressing them with the first lines of the deep cut, “Victim or the Crime.” Mark Pinkus, Rhino’s president, has run the band’s business for the last 10 years, skyrocketing the brand’s popularity and introducing the band to a wider audience. In 2006, the Grateful Dead signed a licensing deal with Rhino Entertainment, allowing the Warner Music Group subsidiary to handle all the band’s merchandising and music releases.
“Even though we were competition, we would help each other out.” “It all has a backstory. “We were all friends,” said Greg Burbank, who has produced official merchandise since 1987 with Liquid Blue and then Sunshine Joy. Eventually, the Grateful Dead began hiring them to create officially licensed merchandise. In the 1980s, there were various vendors who turned their high-quality bootleg tie-dye shirts into small businesses, including Martin Leffer of Not Fade Away Graphics Inc., Jonathan Marks of Grateful Graphics, and Tom Stack of Club Dead. To watch more Jayli videos click the following link - Jayli hippie clothing desings, you can also join us on our YouTube channel.Brooks Kraft/Corbis Entertainment/Getty Images
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Jayli has always cared for people, product and professional standards. To this day we still attend festivals to share our wares. We started out by selling hippie clothing at Grateful Dead concerts and farmers markets. Jayli began, as we say, "Out of the Dust of the Dead". Jayli Imports is a small family owned business. Gary Lambert, host of "Tales From The Golden Road" on Sirius Satellite Grateful Dead Radio.Ĭlick here to view our Grateful Dead Clothing "The coolest Grateful Dead paraphernalia I've seen in a while." The purpose of the womens co-op is to enable women to have flexiable working hours so that they can continue to maintain a balanced family life, to nurture and care for their children while being able to earn additional income with fair wages. One specific example is the women's co op, a group of amazing women who work on Jayli designs. We have been working with the same small factories for over 17 years and they are all family owned with intimate work environments. Workers are paid fairly for their work, they work in comfortable working environments and are treated fairly and with respect. Grateful Dead Rompers + Jumpsuits + OverallsĪlthough we are not fair trade certified, we consider our business practises and those of our factories to be fair trade.
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